Feed, Reels, and paid social.
Film a month of content in one hourOne setup, three formats, thirty posts. Then a testing rule that stops you rebuilding from scratch every week: change one variable per post and let the feed tell you which one mattered.
How to turn a viral week into an audience you ownA spike gives you attention on loan. This is the order of operations for converting it: where to send the traffic, what to collect while it is hot, and why chasing the spike with your whole feed costs more than it pays.
Where your first hundred real fans come fromNot from reach. From a narrow group of people who already want what you make, in a place small enough that you can be the one they know, given something to belong to once they arrive.
How to sell out your next show on 250 dollarsA three-step Instagram ad plan for independent artists: a lifetime budget of 100 to 250 dollars per show, launched two to three weeks out, targeted 10 to 60 miles around the venue, tracked through a pixel you control.