109MUSIC.CO
Your number one source to market your music. Read how it works, free, or hand us the campaign and we run it for you.
What we offer
Free
Articles & case studies
Music marketing strategies, platform news and real rollouts taken apart.
Start reading →We run it
Meta ads & playlisting
A person builds, watches and adjusts your campaign. You keep the pixel.
See how we work →Tools
Templates & submission
The sheets we use internally, and one track in front of real curators.
Browse the resources →Our
process
We run Meta ads and playlisting for independent artists. Ads put your track in front of the exact listeners who should hear it. Playlisting puts it where people find music they were not looking for. You do not have to know which one you need.
- 01
We talk, and you decide
Thirty minutes on a call, free, whether you hire us or not. We map the record, the goal and where you are today, and you leave knowing which service fits. Prices come in writing before you commit, and they are the same numbers for everyone. No retainer, no minimum term: the work starts when you say go.
- 02
Strategy in motion
Two engines, and they do different jobs. Meta ads are built, targeted and optimised in-house, run mostly to Spotify: reach you control, with the pixel on your ad account and not ours. Playlisting is pitched to real curators, never bought placements: discovery, listeners who were not looking for you. Most records want both.
- 03
Growth and optimisation
We track against the numbers we recorded before spending anything, and adjust while the campaign is running. Weekly reporting, in plain language.
We tell you if we can move it before you spend anything.
The 109 blog
Subscribe via RSS →Latest news, articles and case studies. Everything we run for clients, written down. No signup, no gate.
Plan a release rollout four weeks out, not four daysA pre-save funnel that has been live for a month, an announcement split into two or three moments, one motif repeated across the whole era, and four checks before you press publish. The rollout shape independent artists can run without a label budget.
Market your release like JENNIE: one drop, two productsMonths of live seeding before any announcement, a reveal split across two dates, a digital EP of 3 tracks against a physical of 6, and 3 random photocards from a pool of 9 in every order. Five mechanics from the Fallen Angel rollout that scale down to independent budgets.
Before you post anythingTwo things worth settling first: an honest read on what level you are actually at, and the four decisions that turn an account into an artist brand. Both take an afternoon and both save you a year.
Film a month of content in one hourOne setup, three formats, thirty posts. Then a testing rule that stops you rebuilding from scratch every week: change one variable per post and let the feed tell you which one mattered.
What our artists say
Our two playlists hold 22,000+ saves between them. Both are public: open them and check.
"Working with 109MUSIC was the best decision I've made."
"I ran Meta Ads with 109MUSIC for my song LOCA LA CABEZA and went from 500 to over 7,000 monthly listeners."
"My consultation with 109MUSIC surprised me. I learned things I didn't even know about marketing. I started applying them and my promotion has improved massively."
What most artists try first
Four ways to spend money on a release, compared on five things. Three of the four we would talk you out of. One row admits what can go wrong here, and the last row is the one only we can write.
| Comparison | Paid playlist placements | Agency retainer | Running ads yourself | 109MUSIC |
|---|---|---|---|---|
| What you get | Streams from accounts that never come back | A deck, monthly | Reach, if the targeting is right | Listeners who save and follow |
| What it costs | Per placement, with no floor | Monthly retainer, three-month minimum | Ad spend plus your own week | Ad spend plus one flat fee |
| Who keeps the pixel | Not applicable | Usually the agency | You | You, always |
| Risk to the release | Bot flags and playlist removal | Slow to react mid-campaign | Budget burnt learning | Ad spend that does not convert. Nothing you are locked into |
| Can you check the method | No | No | Only your own | Yes. We publish it before you pay |
The last row is the whole argument. Everything under Music Marketing is what we run for clients, written down.
Bespoke work
Tell us what you are putting out.
We will tell you straight whether we can move it, and what it would cost. If the honest answer is that you should run it yourself, we will say that too.
Replies from a person, usually same day