109MUSIC · Case Studies
Case
Studies
Major-label rollouts taken apart, so you can steal the structure at your budget.
Rollouts, taken apart
Every one of these is somebody else's campaign, reconstructed from what was public. We do it to show the structure, because the structure is the part you can afford.
Market your release like JENNIE: one drop, two productsMonths of live seeding before any announcement, a reveal split across two dates, a digital EP of 3 tracks against a physical of 6, and 3 random photocards from a pool of 9 in every order. Five mechanics from the Fallen Angel rollout that scale down to independent budgets.
3 million saves before day one: inside petal's rolloutAriana Grande entered release day for petal with 3.22M pre-saves and opened with 62.19M Spotify streams, charting all 12 tracks inside 24 hours. The mechanics scale down to an independent release.
Market your album like Charli: the no-dead-air rolloutA remix album bridged Brat to the next record, three songs dropped on consecutive days, a B-side surfaced on an alt account, and phone-locked shows kept footage scarce. Four rollout mechanics independent artists can run without the budget.
Bespoke work
We run this for artists, not just write about it.
Meta ads, release planning and playlisting for independent artists. Tell us what you are putting out and we will tell you straight whether we can move it.
Message us on WhatsAppReplies from a person, usually same day