Spotify
Growth
Playlists, the algorithm, and streaming share.
Spotify deleted 75 million tracks. What it means for youSpotify removed about 75 million spam and AI-generated uploads in 12 months and begins badging AI acts in mid-September 2026. Badged profiles are excluded from personalised recommendations by default, which hands recommendation slots back to human catalogues.
How to turn streams into fansMonthly listeners stopped converting into ticket sales in 2026. Post Malone canceled a tour at 60.6M monthly listeners. Here is the three-move fix independent artists can run without a budget.
3 million saves before day one: inside petal's rolloutAriana Grande entered release day for petal with 3.22M pre-saves and opened with 62.19M Spotify streams, charting all 12 tracks inside 24 hours. The mechanics scale down to an independent release.